My daddy asked me if I would write a blog post to describe how to write a blog, but for Chinese-Americans in Silicon Valley.
He said he had to do something similar once. He spoke at Google. They asked him to give a presentation on how to give a perfect presentation.
I am not sure it’s the same, but he says it is. Daddies know those things so I’ll trust him … for now. he he he
Great Formula for Blog Titles
make a promise to deliver information, solve a problem, inspire, motivate or entertain
is 60-70 characters long
don’t use a lot of words that would never appear in a search engine.
A search engine is a little motor that makes search things move, I guess.
First Lines in a Blog Post
A good blog post will re it or 8 (Ed: reiterate) in the opening lines that the post will deliver what is promised in the title. Look how I did that in this post.
Ideal Length of a Blog Post
A good blog post will be at least 200 – 250 words long. Unless I have more to say than can be said in just 200 words. Daddy says it’s stupid to keep writing just to have a longer blog post … or to stop writing when more needs to be said.
Most blog posts are best at about 1 minute long – reading time – or people, especially kids fall asleep or forget what it was they were reading about in the earlier parts because it got too long. Where was I?
And if a blog post is too long, your fingers get tired of swiping up and down on your cell phones … and it’s hard to read.
Sentence Paragraphs for Easy Reading
Sentence paragraphs are easier to read on small devices, too! Kind of like I am doing here.
Why Blogs Have Images
A good blog post should have images. Readers of your blogs should always be able to:
see what they are reading about
read about what they are looking at.
Images will have good captions, and descriptions, too!
When you write about something that you have already mentioned in the past, you can link to that. It’s called an internal link. See below.
When you mention someone else who is really smart or refer to another place where someone said something worth mentioning, you can link to that, too. It’s called an external link.
About one internal and one external link per blog post is enough. Daddy says links are like ‘ands.’ You don’t want to keep saying, and, and and, and, and …
Good Use of Sub-headers
It’s good form to add submarine headers (Ed: sub headers). These are fat titles that show up to help people get a good idea of what you are going to say when they just scan your article … kind of like I did here.
Outros Are Good for Blogs
Lastly – a good thing to do is to wrap up your post by saying you delivered what you promised in the title.
I write for Chinese-American kids and their parents, the growing uppers in Silicon Valley. And this is the formula I use in my blog posts … well most of my blog posts … er, some of my blog posts when I am paying attention. And when I care if the search motors (Ed: Engines) find me or not.
1. The China Observer – The China Observer Blog provides readers with an understanding of the Chinese marketplace. You will get a China business education with an emphasis on Culture, Consumer Trends, and Social Media. The China Observer – Local Observations. Global Implications.
2. Experience Not Logic – Business and Law in China
4. Grape Wall of China – Grape Wall of China covers the wine scene in the world’s largest market. The blog has a dozen writers, which include a blend of locals and expatriates who are wine distributors, makers, academics, educators, consultants and consumers in….
5. Silk Road International – Timely blog entries from our China office help you keep in touch with the current business climate in Asia.
6. China Esquire – Chinese law, business, and society… and anything else remotely interesting blog
7. China Business Blog – Putting China business news in context. From Jeremy Gordon, Chief Executive of China Business Services.
8. Black China Blog – An irregular review of China’s aluminum industry and raw materials markets.
9. Asia QC Blog – Quality and sourcing issues in China and the rest of Asia.
1o. China Economics Blog – A place to find news, observations, statistics, information on undergraduate (BSc and BA economics) postgraduate (MSc economics) and academic analysis of important issues for China’s economy including economic growth, inequality, exchange rates, the environment, foreign direct investment, WTO and much more.
2. chinaSMACK – Hot internet stories, pictures, & videos in China. What’s popular, scandalous, or shocking that have the Chinese talking.
3. A Modern Lei Feng – Blog about all things China from the perspective of those living in China and the US…Commonly discusses news, food, and regularly includes street photography and a weekly mp3 post.
6. The Yan Xishan Blog – Notes from China’s most noteworthy Warlord, blogging at you straight outta 1941. Everything you ever wanted to know about outsmarting Mao, frustrating Jiang, cuckolding Liu and killing peasants.
7. The Beijinger Blog – The Beijinger Blog: All things Beijing from the team of people that bring you The Beijinger, Agenda, Urbane and Beijing Kids magazines, as well as the Immersion Guides series of books and maps.
8. Lost Laowai -The Lost Laowai blog is a multi-authored and multi-opinionated blog on living, learning and traveling in China. We don’t take ourselves too seriously, so we hope you won’t either. Our content spans the gamut and offers an opinion on current events, travel, entertainment, and general commentary from foreigners living in China.
1. The Foreign Expert – Translations and Review – All the translations and week in review entries that appear on The Foreign Expert.
2. The Opposite End of China – The Opposite End of China covers Xinjiang & Northwest China (with lots of photos, video, and news commentary) from a secure control room hidden beneath the sands of the Taklamakan Desert, not far from the wealthy oilopolis of Korla (also Kuerle or ???). Have a look at the China you don’t know…
3. Imagethief – Confessions of an American spin doctor in China
4. PanAsianBiz – Doing business in Asia: China, Japan, Hong Kong, Taiwan, South Korea, Russia, India and beyond
5. The Foreign Expert – China news, translations, and media.
6. Shanghaiist – Shanghaiist is a website about Shanghai.
7. China Goods News – CGN – No country can guarantee 100% satisfactory products. More than 99% of “Made in China” goods, with their competitive price and good quality, have won recognition and popularity all over the world. All about China Goods News.
1. Beijing Boyce – A Somewhat Young China Hand on the Local Drinking Scene – Looks at pubs, clubs, and bars, wine, Whiskey, and cocktails, in the nation’s capital, often through the somewhat blurry lens of nights out with friends
3. Absurdity, Allegory, and China – The Kingdom from another angle
4. China Hope Live – a Canadian-American couple with M.A.s in Intercultural Studies trying to live into and love – and some days just survive – China.
5. Reflections in a Chinese Eye – American expat, retired, part time teacher, my experience in China for the past two years. Opinions, news, musings of an uneducated, ignorant, but still learning “Old Man.”
6. Expatriate Games – An America experiencing mid-life in The Middle Kingdom, living in, working for and learning about China. I agreed to teach English to the
7. ISpyShanghai.com – Popular funny blog based in Shanghai. Originator of Shoe Tuesday- the only footwear/day combination you will ever need.
8. Simpson’s Paradox – Living, working and playing video games in Beijing. (Formerly Violet Eclipse)
9. The Humanaught: Life In Suzhou – The discursive writings of a Canadian expat somewhat trapped in China. The blog follows his life in Suzhou, with topics ranging from the mundane to insane.
1. Digital Marketing Inner Circle – your home for the latest and most important Digital Marketing news online. With a bias towards the Chinese Internet market, The Digital Marketing Inner Circle uses the digital news sources online as well as personal commentary for information related to Digital Marketing, Search, Technology and much more.
2. MOBINODE – Bridging the dragon’s internet with the global market –
3. Digital China Guide – Digital China Guide is a filtered perspective, a guide, and an online resource of aggregated feeds, articles, media, links, and statistics relating to China’s digital spectrum.
4. Web2Asia – – Web2Asia is a Shanghai-based Internet market entry & localization consultant for Western companies in China, Japan & Korea. We additionally invest in & incubate local startups. Our blog covers mostly Chinese Web 2.0 space, but also touches Japan & Korea.
5. CNET Asia’s The Tech Dynasty – Navigating the bamboo scaffolding of China’s rapid-rising tower of technology
6. iPhonAsia – Navigating the bamboo scaffolding of China’s rapid-rising tower of technology
7. China SEO Blog – New blog on Chinese SEO and Internet Marketing by an HK-based SEO Specialist preparing a move to Shanghai
8. China Net Investor – The “China Net Investor” provides a news digest about Chinese internet and technology companies. The focus lies on the Chinese internet, telecom, and networking companies but also covers macroeconomic and political news of relevance to them.
9. Tech China Blog – Startech’s Tech China Blog is the leading source for up-to-date information on technological developments and technology policy in China. This blog also covers the economic, legal & political issues with the greatest impact on American small & medium enterprises.
1. Xinjiang: Far West China – Where the heck is Xinjiang? That’s what I asked myself three years ago when my wife and I moved here, and now I’m just sharing a bit of this unique part of China with others. If you plan to visit, live, or work here…or if you’re just curious about the culture of Xinjiang, this would be your first step.
2. China Travel 2.0 and Chinese traditional culture – China and Chinese always are difficult to know for some expats. is it really that difficult?
3. Chengdu Letters – I am a teacher, a bicyclist, a martial artist, a cook. I am a lapsed filmmaker, an amateur photographer, and a sloppy linguist.
4. Flowing Waters Never Stale – A China travel site for those who are interested in themselves in traveling through China, and are looking for ideas on places to visit, experiences to be had, insights to be gained.
5. China Travel News –
6. China travel industry blog – Thoughts and news from China’s growing tourism sector
7. Historic Shanghai -Historic Shanghai is dedicated to exploring Shanghai’s fascinating heritage.
8. Redefining Lanzhou – The sights and sounds of Lanzhou, helping expats and travelers to get more out of the city, through photos, field recordings, and translations
9. The China Teaching Web – Run by an ex-pat, TeachAbroadChina.com is a website about all things China including cultural information, news, ESL Lessons and a community forum.
10. Recording Beijing – a blog dedicated in capturing and recording the everyday life in Beijing, providing useful and credible information about living in Beijing, food, travel, shopping, housing, transportation, culture and customs, leisure, arts, and most importantly, the people.
Bill Belew has raised 2 bi-cultural kids, now 34 and 30. And he and his wife are now parenting a 3rd, Mia, who is 8.
Reviewing, learning from other web sites – Bicultural Mama
He has an egg carton number of students who are creating web sites around various topics. All of them want more people to visit their sites. And my daddy knows how to do that = get people to come to web sites.
He’s a snow shoe media expert. (Ed. Social Media Expert) He does stuff on his computer and people show up. He’s done it so many times that people keep asking him how he does it. So, he teaches a class.
I like when people ask my daddy questions. I like to watch him answer questions for people. I like to watch people watch and listen to my daddy when he teaches and answers questions. I like when people like my daddy. I like, make that love my daddy.
One of the things my daddy teaches that is important for growing the number of people to a web site is that you have to reach out to other people who write about the same things you do. In other words, make friends.
That makes sense. And I like to make friends, too.
So, I have been spending this morning looking for other people who write about the same thing I do.